Finance & Accounting Course

"Make numbers matter: Become a financial storyteller who inspires action."

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Financial course online aims to engage finance managers and accountants and equip them with the skills they need to communicate financial information to finance and non-finance professionals for informed decision-making. The finance and accounting course will guide you on how to better manage the company’s financial landscape and drive business success. Finance certifications online will add credibility and value to your organization.

Challenges Faced by Finance Professionals in an Organization 

Finance managers and accountants constantly juggle serious responsibilities within the organization such as the responsibility to manage finances as well as to report them accurately to all the stakeholders. Financial reports are very technical and the majority of employees are unfamiliar with the IFRS, other reporting standards, and regulatory requirements, so finance professionals often face difficulty in communicating the financial information and graphical reports to the non-finance staff and sometimes even the board members. The storytelling technique helps impart information where the participants indulge in an immersive experience that allows them to absorb the information dynamically and entertainingly.

Course Objectives:

At the end of the program, participants should be able to:

  • Describe accounting & financial information including key financial and operational metrics in plain language
  • Be able to create a story behind the numbers
  • Recognize the value of using charts & pictures
  • Design a clear and concise presentation to drive the desired action
  • Share detailed information in a clear and concise manner
  • Be able to get your recommendations and ideas across and help the audience take the next step
  • How to prevent double-counting of emissions
  • How to classify emissions from leased assets
  • How to classify emissions from biomass

Credit Hours

16 Hours

Delivery Channel



Get a shareable certificate


Beginner to Expert

Course Coverage:

Day 1: Warming up for storytelling

  • What’s your Story?
  • Times when a minor communication error led to major
  • Consequences
  • Why most people fail in building a narrative
  • Understanding the human psychology
  • Human behavior in response to information.
  • Why stories?
  • Why financial storytelling?
  • Pre-requisites of presenting a story
  • Case Study
  • What are the problems in the given case?
  • Developing a story

Day 2: Constructing a story

  • Storytelling with data
  • Choosing the display
  • Charts & graphs using MS Excel
  • Choosing a display.
  • Focus attention
  • Drive more focus
  • Developing the narrative
  • Structure of a story
  • The three Acts
  • Beginning
  • Middle
  • Ending
  • Build Nina’s story
  • Role of non-verbal communication
  • Present the case

Day 3: Delivering impactful financial presentations

  • Case Study 2
  • Group Activity
  • Different Scenarios to look for
  • Guest speaker session
  • Case Study 3
  • Present stories
  • Best practices for continuous improvement
  • From Managers to CFOs / CEOs/ Partners wanting to enhance their skills and abilities to explain financial information to other stakeholders in the organization, clients,, and team members

Date and Time:

  • Three days In-person training program.
  • On 6 – 8 May 2024, UAE, DUBAI
  • Timing 9:00 AM – 4:00 PM (GMT+3)
  • 24 Credit Hours Training.
  • Certified by CPD UK.


Participants will receive a successful course completion certificate subject to completion of post training quiz and assignment. 


At the end of each Program we carry out a survey to ensure our participants receive the best of our services.



IFRS l Financial Storytelling l Digital Enthusiasts

Financial leader and digital champion, Ms. Sana boasts over 14 years of experience driving process improvement and innovation. As a seasoned finance expert, she’s held senior roles at renowned institutions like Telenor Microfinance Bank (Director of Financial Reporting) and Lakson Investments & Next Capital (CFO). Throughout her career, she’s tackled diverse projects in the financial services industry, notably in digital transformation of finance function, internal controls over financial reporting, bookkeeping structure for core banking, corporate governance and IFRS implementation (16, 9, 15).

Leveraging her deep accounting and finance expertise, Ms. Sana has evolved into a sought-after trainer, empowering others through her knowledge of IFRSs, Financial Reporting & Analysis, and Financial Storytelling. Her “IFRS Practical Issues Series” program provides a platform for accountants to learn and collaborate on real-world challenges. Recognizing the ever-growing need for digital skills, Ms. Sana embraced her entrepreneurial spirit and founded Ed-Watch. This initiative prioritizes equipping individuals and organizations with the skills needed to thrive in the digital age.

Her commitment extends beyond the corporate world. As a Chartered Accountant (PwC alumna), Ms. Sana champions inclusivity. She led the development of ICAP’s “Women Inclusion Guidelines” and actively participates in committees like “Economic Advisory & Government Relations” and “Women’s Committee.” Her research on “Increasing the tax net in Pakistan” was published in “The Pakistan Accountant” under the title “Time to tackle taxation Jams.”

Ms. Sana currently wears two hats: CEO of Ed-Watch and financial consultant/ controller at HugoBank, one of Pakistan’s pioneering digital banks. Established by the prominent global players GETZ and Atlas, HugoBank leverages their extensive experience and resources. At Hugo Bank, she’s building the financial foundation, paving the way for growth and success in this innovative landscape.

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